"Wanting growth and attaining growth, though, are two different things. Most organizations are paralyzed, stuck in a rut, staring at a growth paradox. On one hand, they understand all the good things that will come with growth. On the other, they’re afraid, petrified that growth means change, change means risk, and risk could mean death. No one wants to screw up and ruin a good thing, so the organization just sits there, motionless.
The growth paradox in endemic, affecting non-profits, big companies, start-ups, and even individuals. It continues to frustrate millions of employees (and investors).
How can we get you to embrace the idea of the purple cow? How can we help you to uunderstand that your quest for the big moo-for the game changing innovation-is the main reason (no, not the main reason, the only reason) you went to work today?
There isn’t a logical, proven, steb-by-step formula you can follow. Instead, there’s a chaotic path through the woods, a path that includes side routes encompassing customer service, unconventional dedication, unparalleled leadership, and daring to dream. Is this path worth staying on? Only if you want to grow. Only if you’re tired of being a cog in a dehumanizing machine. Only if you are willing to embrace the quest for the big moo."
(from preface of The Big Moo)
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